ClickZ Live New York: Andy Beal’s “Reputation Roadkill” Keynote Recap
Just because you’re a big, successful brand doesn’t mean you’re not susceptible to making serious, embarrassing mistakes. That’s the moral of ClickZ Live New York’s Day 2 morning keynote by Andy Beal,...
View ArticleClickZ Live New York: Day 2 Recap
Day 2 of ClickZ Live New York was tremendous, kicked off by critical online reputation management lessons from Andy Beal (you can catch our recap of Andy’s morning keynote here). What happened next? We...
View ArticleClickZ Live New York: Day 2 Afternoon Keynote Recap
What a day! ClickZ Live New York Day 2 ended with an afternoon keynote titled “Digital Innovation Insights Driving Big Brand Awareness.” On the panel this afternoon: John Baker, President, JWT Jordan...
View ArticleClickZ Live New York: Day 3 Recap
We’re back from ClickZ Live New York. Sad it’s over, but we brought plenty of information back home (and we had plenty of fun with friends like Ryan Jones and Erin Everhart). Below, find a recap of...
View ArticleSearchLove Boston 2014 Recap
SearchLove Boston 2014 offered an incredible array of speakers with insight on everything from technical data analysis to general branding strategies. Both the lineup of speakers and the topics...
View ArticleWhat I Learned At Authority Intensive (#Authority2014)
Last week I achieved content nirvana attending the first Authority Intensive, a two-day conference that takes a tactical approach to content marketing. Programming was broken out into four topical...
View ArticleCombining Storytelling with Data for Optimal Results (#Pubcon)
Are you creating stories without any data to back them up? Are you using hard data to inform all decisions, without any human element? Stop. Pubcon Las Vegas 2014 kicked off day 2 with a keynote...
View ArticleRunning Your Business with Mission-Driven Execution (#Pubcon)
You focus on your brand, but do you focus on your mission? Pubcon 2014 Las Vegas kicked off this morning with a keynote from Chris Brogan, who impressed upon us the need to focus on the “why” we do...
View ArticleAd:Tech Opening Keynote: Not Impossible – How Brands Will Change The World
Good morning, friends! Where are we? I don’t know where you are, but I’m at Ad:Tech NY where we’ll be liveblogging the goodness coming out of all the sessions. It’s going to be an information-packed...
View ArticleWomen Who Code
Let’s be real, was there any chance I wasn’t coming to the Women Who Code session? No. Not likely. Overit fans will know that we’re big champions of women who can code. In fact, our leader developer is...
View ArticleSEO: Can It Still Be Gamed?
After a snack and device charge, we are back! Next up we’re going to talk about SEO and whether it can still be gamed! SEO is still one of the most prolific and sought after marketing solutions for...
View ArticleWhat Not To Wear: Website Edition
We’ve reached the last session of ad:tech NY Day 1. Still with us? Good! Our last session today is all about how to dress up your website in a way that serves your users. Providing your customers a...
View ArticleOpening Keynote: Pass the Tablet: Creating Content for the Virtual Living Room
We’re back! Are you ready for another day of ad:tech NY liveblogging? I hope so because we’re about to bring it. [I think some folks partied a bit too hard last night - this morning's keynote is a...
View ArticleThe Death of Email Blasts
Are you obsessed with email marketing? We’re a little email marketing obsessed at Overit. We just love it. That’s why I’m excited to check out this session about the death of email blasts! Can it be?...
View ArticleOutsourcing Your Marketing Team
And we are back from lunch and back in sessions. Was your lunch as delicious as ours? I hope so. Historically, it has been common practice to outsource development, bookkeeping, HR and much more for...
View ArticleGo Home, Digital Marketing, You’re Drunk
Guess what? The odds are good YOU are making one of the top ten biggest digital marketing mistakes. Yup, you. This session will focus on mistakes you’re making on email, website, Facebook, Twitter, and...
View ArticleBOSS 2014 Session One: Cultivate (#BOSS518)
Good morning, everyone! We’re at Business Opportunities to Success Summit 2014 (#BOSS518) today, getting ready for 60+ five minute presentations from senior executives, entrepreneurs and business...
View ArticleBOSS 2014 Session Two: Create (#BOSS518)
It’s time for Session #2 at BOSS 2014. This section is focused on creating a product, process or service that has a compelling value proposition. Guha Bala, Senior Vice President, Activision...
View ArticleBOSS 2014 Session Three: Assess (#BOSS518)
Session #3: Assess. We’re focusing on verifying the feasibility of building a business around your invention. Jeff Killeen, Chairman, The FUND for Lake George - Navigating Whitewater Without Capsizing...
View ArticleBOSS 2014 Session Four: Prepare (#BOSS518)
Session #4! Last one before lunch. Here we go. Vic Christopher, Owner, Lucas Confectionery - Reclamation A janitor, Vic was “hopeless, depressed and not sure where and when I’d have an opportunity.”...
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